Miguel del Fresno, Ph.D. is a senior marketing and communication consultant and researcher in social network analysis and netnography. He is a professor in the Masters of Communication program at UPV (Bilbao), UPV (Valencia), UAB (Barcelona), UCM (Madrid), and University of Sevilla, Jaume I (Castellón) in Spain, as well as a visiting professor at University of Valparaíso (Chile) and University of the Republic of Uruguay (Montevideo). He is a visiting researcher at the University of California, Berkley; University of California, San Diego; and the University of Potsdam (Germany). Del Fresno earned an MBA and an Executive Masters in e-Business from IE Business School (Madrid), as well as a Masters in Information Society and Knowledge (Universitat Oberta de Catalunya) and a Ph.D. in Sociology (Universidad Nacional de Educacion a Distancia). He is a founding member of casadelibro.com and has worked professionally as the Director of Marketing and Communications for Elsevier Spain and Casa del Libro.